Facebook replacing face time
The number of businesses that haven’t jumped on the social media bandwagon is shrinking by the day. Small businesses in particular are quick to acknowledge the growing impact of social media in getting...
View ArticleWhy direct mail is still a very effective channel
Think direct mail has gone the way of the dinosaur? Think again. A recent MarketingSherpa survey of more than 1,000 B2B marketers found 79% of companies still count direct mail as an effective part of...
View ArticleThe 1 survey question that could generate hundreds of referrals
Adding this question to customer surveys could open the door to droves of high-probability prospects. According to Zuberance Founder Rob Fuggetta, the “ultimate question” for measuring customer...
View ArticleSocial media, QR codes hottest trends in marketing
Social media is becoming just as popular as email when it comes to direct marketing, and that’s not nearly all a recent study uncovered. While email is still considered more cost-effective and easy to...
View ArticleCould the USPS close its doors this winter?
Direct mail marketers beware: The U.S. Postal Service (USPS) is veering desperately close to default. The question is: Is it too late to save the USPS from temporary shutdown? The USPS is in the hole...
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